Most organizations design a hiring process. The best ones design a hiring experience - and it shows.
Dot to Dot designs the connection between employer brand, recruiting operations, and candidate experience - building a talent journey that attracts and converts the right people.
The Problem
Most organizations don't know what their hiring experience actually feels like from the outside.
The data tells a different story than most assume.
37%
clearly communicate why someone would want to work for them across the full hiring journey
12%
personalize job recommendations based on candidate's own skills and experience
15% globally
28% in tech
candidate resentment hits a record high. These are candidates who left a hiring process angry enough to never apply, refer or buy from company again.
CandE Benchmark Research, 2025
Source: Phenom State of Candidate Experience Benchmark Report
These gaps create friction - and friction costs you qualified candidates.
Candidate experience is a Talent Acquisition metric.
The organizations that recognize this - and intentionally design for it - are the ones that will attract the best talent, hire faster, and build employer brand credibility that compounds over time. Most organizations aren't there yet.
That's the competitive advantage.
Source: Phenom State of Candidate Experience Benchmark Report
That's where i come in
Dot helps organizations design a hiring journey that reflects who they actually are.
That means aligning your employer brand with your recruiting process, and your recruiting process with the experience candidates actually have - from first impression to first day.
Employer Brand & Attraction
When the right candidates aren't engaging, the issue usually isn't awareness - it's clarity. Dot to Dot helps Talent Acquisition teams articulate a Talent Value Proposition that resonates with the talent you're trying to reach.
Recruiting Operations & Process
Inconsistent hiring processes erode candidate trust and recruiter effectiveness. Dot to Dot brings structure to the hiring journey through playbooks, journey mapping, and workflow design - so every hiring team delivers the same experience, every time.
Candidate Feedback & Measurement
Dot to Dot implements feedback frameworks - including cNPS - that give you a clear picture of where your hiring experience is winning candidates over, and where it isn't.
Attract
↓
Apply
↓
Assess
↓
Interview
↓
Offer
↓
Onboard
↓
Engage
HOW THE BEST HIRING EXPERIENCES ARE BUILT
The strongest organizations design the entire talent journey — not just pieces of it.
Dot to Dot focuses on connecting these stages so your employer brand, your hiring process, and your candidate feedback all reinforce each other.
Creativity in Action
About Me
I'm Dorothy. I've spent over 20 years in talent acquisition and employer branding - and the order matters. I started my career as a recruiter. I know what it feels like to lose a candidate because the company story never landed. I've built Employer/Talent Value Propositions frameworks, stood up Employer Brand functions from scratch, and used benchmarking data to show leadership exactly where they're losing candidates - at EPAM Systems, Intact Financial, Oxford Properties, and OMERS Ventures. In plain language. No jargon required.
Let’s connect the dots.
Ready to design a hiring experience worth talking about?
© Dot to Dot Consulting. All rights reserved.